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About this course

The objective of the Level 7 Diploma in Strategic Marketing qualification is to provide learners with the skills and understanding in marketing & branding that align with good strategic decision making to maintain organizations’ competitive advantage.

Learners acquire knowledge through an integrated approach of theory in marketing, branding consumer behavior, and digital communication management and practice using real-time activities. Successful completion of this qualification will develop learners’ strategic marketing management, consumer behavior, and branding skills and their ability to focus on the requirements of implementing an organization’s strategy.

More about this course

For entry onto the Level 7 Diploma in Strategic Marketing qualification, learners must possess:

  • An honours degree in related subject or level 6 diploma or an equivalent overseas qualification
  • Mature learners with management experience (learners must check with the delivery centre regarding this experience prior to registering for the programme)
  • Learners must be 21 years old or older at the beginning of the course
  • English requirements: If a learner is not from a majority English-speaking country must provide evidence of English language competency.

The Level 7 Diploma in Strategic Marketing consists of 6 mandatory units:

  • Contemporary Issues and Principles of Marketing (20 credits)
  • Consumer Behaviour and Market Communications (20 credits)
  • Digital and Social Media Marketing (20 credits)
  • Contemporary Challenges and Strategic Marketing (20 credits)
  • Strategic Brand Management (20 credits)
  • Marketing Research Project (20 credits)

The Level 7 Diploma in Strategic Marketing qualification enables learners to progress into or within employment and/or continue their further study. As this qualification is approved and regulated by Ofqual (Office of the Qualifications and Examinations Regulation), learners are eligible to progress to Master’s top-up at many universities in the UK and overseas with advanced standing.

The qualification is designed to be delivered over one academic year for full-time study but it is also flexible in its delivery in order to accommodate part-time and distance learning.

€5,900
(The fee includes registration, assessment, teaching and certification. There is no other hidden cost)

Jan / Feb
Apr / May
Sep / Oct

Awarding Body: OTHM Qualifications
Course Duration: 1 year
Method of study: Full Time / Blended Learning
Qualification Level: 7
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