This qualification is to provide learners with the skills and understanding in marketing & branding that align with good strategic decision making to maintain organisations’ competitive advantage. Learners acquire knowledge through an integrated approach of theory in marketing, branding consumer behaviour and digital communication management and practice using real-time activities. Successful completion of this qualification will develop learners’ strategic marketing management, consumer behaviour and branding skills and their ability to focus on the requirements of implementing an organisation’s strategy. The OTHM Level 7 Diploma in Strategic Marketing qualification enables learners to progress into or within employment and/or to work toward a relevant Master’s programme with advanced standing.


OTHM Level7Diploma in Strategic Marketing (EQF/MQF Level 7) is an Approved Foreign Higher Education Qualification and accredited by OTHM (UK) regulated by Ofqual (Office of Qualifications and Examinations Regulation) and Malta Further and Higher Education Authority (MFHEA), which is recognised for advanced entry into corresponding degree year/top up and Master’s/top-up programmes.

Regulatory Information

Qualification Title OTHM Level 7 Diploma in Strategic Marketing
Ofqual Reference Number 603/5946/8
Duration 1 year
Total Credit Value 120 Credits (60 ECTS)
Total Qualification Time (TQT) 1200 Hours
Guided Learning Hours (GLH) 600 Hours
Overall Grading Type Pass / Fail
Assessment Methods Coursework
Language of Assessment English
Structure of Programme Full Time/Part Time
Delivery Mode Campus, Online & Blended


OTHM Level 7 Diploma in Strategic Marketing (EQF/MQF Level 7) is at the same level as master’s degrees. However, it is shorter (120 credits) and learners will have to proceed to the dissertation stage (60 credits) with university to achieve a full masters or MBA.

Course Structure

Unit Ref. No Unit Title RQF/MQF UK Credit/ECTS GLH TQT
A/618/1614 Contemporary Issues and Principles of Marketing 7 20/10 100 200
F/618/1615 Consumer Behaviour and Market Communications 7 20/10 100 200
F/616/2725 Strategic Human Resource Management 7 20/10 100 200
J/618/1616 Digital and Social Media Marketing 7 20/10 100 200
L/618/1617 Contemporary Challenges and Strategic Marketing 7 20/10 100 200
R/618/1618 Strategic Brand Management 7 20/10 100 200
Y/618/1619 Marketing Research Project 7 20/10 100 200

Assessment Procedure

All units within this qualification are internally assessed by the centre and externally verified by OTHM. The qualifications are criterion referenced, based on the achievement of all the specified learning outcomes.To achieve a ‘pass’ for a unit, learners must provide evidence to demonstrate that they have fulfilled all the learning outcomes and meet the standards specified by all assessment criteria.

Entry Requirements

Candidates must hold/meet one or more of the criteria on the list below:

  • NQF/QCF Level 6Diploma or equivalent.
  • An equivalent professional qualification from a recognised institution.
  • Mature students with a minimum of two years of relevant work experience may be considered.
  • The provider will determine English Language ability if English is not your native language.
  • This course is designed for learner’s aged 21 and above.


Successful completion of Level 7 Diploma in Strategic Marketing (EQF/MQF Level 7) enables learners to progress into or within employment and/or continue their further study. As this qualification is approved and regulated by Ofqual (Office of the Qualifications and Examinations Regulation), learners are eligible to progress to an Master’s top-up with advanced standing.

Term Dates

Jan/Feb, May/June, Sep/Oct

Registration Fee 


Course Fee

Maltese/EU – €3900

Non-EU – €6200

Full Course Details can be found HERE

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