Overview
This qualification is to provide learners with the skills and understanding in marketing & branding that align with good strategic decision making to maintain organisations’ competitive advantage. Learners acquire knowledge through an integrated approach of theory in marketing, branding consumer behaviour and digital communication management and practice using real-time activities. Successful completion of this qualification will develop learners’ strategic marketing management, consumer behaviour and branding skills and their ability to focus on the requirements of implementing an organisation’s strategy. The OTHM Level 7 Diploma in Strategic Marketing qualification enables learners to progress into or within employment and/or to work toward a relevant Master’s programme with advanced standing.
Recognitions
OTHM Level7Diploma in Strategic Marketing (EQF/MQF Level 7) is an Approved Foreign Higher Education Qualification and accredited by OTHM (UK) regulated by Ofqual (Office of Qualifications and Examinations Regulation) and Malta Further and Higher Education Authority (MFHEA), which is recognised for advanced entry into corresponding degree year/top up and Master’s/top-up programmes.
Regulatory Information
| Qualification Title | OTHM Level 7 Diploma in Strategic Marketing |
|---|---|
| Ofqual Reference Number | 603/5946/8 |
| Duration | 1 year |
| Total Credit Value | 120 Credits (60 ECTS) |
| Total Qualification Time (TQT) | 1200 Hours |
| Guided Learning Hours (GLH) | 600 Hours |
| Overall Grading Type | Pass / Fail |
| Assessment Methods | Coursework |
| Language of Assessment | English |
| Structure of Programme | Full Time/Part Time |
| Delivery Mode | Campus, Online & Blended |
Equivalences
OTHM Level 7 Diploma in Strategic Marketing (EQF/MQF Level 7) is at the same level as master’s degrees. However, it is shorter (120 credits) and learners will have to proceed to the dissertation stage (60 credits) with university to achieve a full masters or MBA.
Course Structure
| Unit Ref. No | Unit Title | RQF/MQF | UK Credit/ECTS | GLH | TQT |
|---|---|---|---|---|---|
| A/618/1614 | Contemporary Issues and Principles of Marketing | 7 | 20/10 | 100 | 200 |
| F/618/1615 | Consumer Behaviour and Market Communications | 7 | 20/10 | 100 | 200 |
| F/616/2725 | Strategic Human Resource Management | 7 | 20/10 | 100 | 200 |
| J/618/1616 | Digital and Social Media Marketing | 7 | 20/10 | 100 | 200 |
| L/618/1617 | Contemporary Challenges and Strategic Marketing | 7 | 20/10 | 100 | 200 |
| R/618/1618 | Strategic Brand Management | 7 | 20/10 | 100 | 200 |
| Y/618/1619 | Marketing Research Project | 7 | 20/10 | 100 | 200 |
Assessment Procedure
All units within this qualification are internally assessed by the centre and externally verified by OTHM. The qualifications are criterion referenced, based on the achievement of all the specified learning outcomes.To achieve a ‘pass’ for a unit, learners must provide evidence to demonstrate that they have fulfilled all the learning outcomes and meet the standards specified by all assessment criteria.
Entry Requirements
Candidates must hold/meet one or more of the criteria on the list below:
- NQF/QCF Level 6Diploma or equivalent.
- An equivalent professional qualification from a recognised institution.
- Mature students with a minimum of two years of relevant work experience may be considered.
- The provider will determine English Language ability if English is not your native language.
- This course is designed for learner’s aged 21 and above.
Progression
Successful completion of Level 7 Diploma in Strategic Marketing (EQF/MQF Level 7) enables learners to progress into or within employment and/or continue their further study. As this qualification is approved and regulated by Ofqual (Office of the Qualifications and Examinations Regulation), learners are eligible to progress to an Master’s top-up with advanced standing.
Term Dates
Jan/Feb, May/June, Sep/Oct
Registration Fee
€300
Course Fee
Maltese/EU – €3900
Non-EU – €6200
